Our Story
Do you ever wonder what makes potatoes America’s favorite vegetable? Perhaps it’s because we love their comforting flavors and textures. Craving something creamy? Potatoes have got you covered. Want crispy and crunchy? There’s a potato for that, too.




Are you someone who appreciates potatoes’ versatility in the kitchen, providing ingredient options from fresh to frozen and everything in between? No matter what cooking style you prefer, there’s a potato for that.
Maybe you’re a culinarian, inspired by the endless options for pairing potatoes with other ingredients in cuisines from classic French and regional American to contemporary Spanish and traditional Mediterranean. For whatever reasons you love potatoes, we celebrate you for recognizing the glory of potatoes!
But what if you’ve been taking potatoes for granted lately, overlooking the incredible options of vibrant colors, distinct flavors, alluring aromas and appealing textures? Perhaps you’ve gotten stuck in a potato rut, making and eating potatoes the same way for years. Relax. We’re here to help.
We’re Potato Glory. We’re here to help you celebrate and explore the amazing world of potatoes; to inspire you to try new varieties, new preparation methods, and new recipes; and—hopefully— get you to love potatoes as much as we do.
Just Imagine
There are thousands of varieties of potatoes grown throughout the world. They vary by the color of the skin and flesh, the cooking technique that works best for type of potato and their flavors and aromas when cooked. There are even some nutrition differences among varieties. Just imagine all the ways you can love potatoes.








Did You Know?
On average, potatoes are about 80% water, but water content can range from 75-85% depending on the variety and growing conditions.
Potatoes are fat-, cholesterol- and sodium-free.

Potatoes are rich in vitamins C and B6.
Potatoes are a good source of potassium and fiber.
About 30% of the fiber in a potato is in the skin.
Potatoes contain 60% more potassium per serving than bananas.

Potatoes are filled with energy-boosting carbs.
Potatoes’ low water usage and high yield make them a sustainable crop.
Potatoes contains fewer calories and carbohydrates than rice and pasta.
The starch in potatoes is less available to our bodies when potatoes are cooked and chilled before consuming. Potato salad, anyone?

Potatoes can be grown in half the acreage needed for an equivalent amount of rice, and only a quarter of the space required to grow legumes like beans, peas, and chickpeas.
Potato Profiles
Explore the sensory traits, unique applications, and nutrition information for eight of our most popular potato varieties.

Alverstone Russet

Annabelle

Colomba

Mozart

Mulberry Beauty

Rickey Russet

Sifra

Vivaldi
Name
Shape
Best When
Look For
Inside
It As1
Why

Alverstone Russet

A very firm potato with a semi dry moisture level when baked
Alverstone Russet is considered “almost too perfect” for crispy on the outside, soft on the inside fresh-cut fries. (It’s because of lower sugar and moisture content.)

Annabelle

A firm potato with a slightly creamy texture and a mild buttery flavor when baked
Annabelle is appreciated for its lovely firm texture. It can be baked, roasted or boiled with the perfect texture for cold salads, stir fries, sliced potato casseroles or spiralized “noodle” dishes.

Colomba

A soft, smooth, creamy and very moist potato with a buttery flavor when baked
Colomba offers options for many different types of cooking methods from boiling and roasting to grilling.

Mozart

A soft, smooth, creamy and moist potato with rich a buttery flavor when baked
Mozart is appreciated for its distinctive flavors and aromas and can be boiled, roasted, grilled or air fried.

Mulberry Beauty

Note: Mulberry Beauty was not included in the 2020 Consumer Sensory Study.
Mulberry Beauty is admired for its gorgeous color and can be used to make potato chips or waffle fries that turn an alluring dark-maroon color.

Rickey Russet

A moderately creamy, moderately moist and firm potato with a mild buttery flavor when baked
Rickey Russet reveals fluffy, steamy goodness on the inside when baked and is also great shredded for crispy hash browns.

Sifra

A very smooth, creamy, rather moist and moderately firm potato when baked
Sifra is most exquisite when boiled and turned into naturally creamy mashed potatoes.

Vivaldi

A smooth, moderately creamy, moist and moderately firmpotato with a buttery flavor when baked
Vivaldi is appreciated for its rich buttery flavor — without any added butter!
1 Descriptive terms for texture, moisture, mouthfeel, and flavor were generated by 1,200 consumers who participated in the HZPC/Potato Glory 2020 Consumer Sensory Study. For consistency in presentation of samples for this research project, all potatoes were baked.
2 Mulberry Beauty potatoes were not included in the study.
Nutrition Information

Alverstone Russet


Annabelle


Colomba


Mozart


Mulberry Beauty


Rickey Russet


Sifra


Vivaldi

SOURCE: Potatoes were harvested and samples were analyzed by Bureau Veritas in 2019. | * indicates missing data
Dig In for More

For Consumers
Look for Potato Glory varieties at your local grocer and specialty markets. Can’t find what you want? Request that your store manager stock a greater diversity of specific varieties. Ask for them by name.

For Culinary and Foodservice Professionals
Ask your distributors what’s new and exciting in potato food culture. Encourage them to source and ship Potato Glory varieties for more preparation styles and pairing options for today’s discerning diners.
Contact Us
Fill out the contact form below with any questions or comments you may have. One of our Potato Glory experts will reply to you within two to three business days.